Your Business Card as Part of Your Personal Brand
May 2, 2008
As a leader in online printing, the host of this blog, The U-Pritning Network, offers high quality business cards for purchase. The business card is sometimes overlooked as part of the creation of a personal or corporate brand. Although in many cases it is the first impression that you can make as to your company, more often than not, companies go for a generic card, in lieu of creating a business card which says something unique about the company. Here are some tips to help you create a business card that enhances your company or personal brand:
1. Make it Memorable: There is nothing easier to forget than a simple white card with black text with a name and an address. The goal of the card is to make the person not only want to look at it when its handed to them, but for them to keep it. You should always aim to make your cards unique enough so that they do not blend in with everyone else’s.
2. Make it Fit Your Company: Your business cards should reflect the nature of your company. For example, a professional office like an attorney or accountant should be looking to design a card which shows the sort of professional polish that their company brings to its operations. Other companies can experiment more with their card choices and create unique business cards which show the unique nature of the company.
3. Make it Part of Your Corporate Identity: Your business card should be just one part of a complete corporate identity. Remember that your business card is just one step in establishing a corporate identity. Crafting a card with your corporate logo or preferred color scheme and then adding in letterhead and envelopes is a great way to create a certain image of your company in the minds of your customers.
As the old saying goes, “you never get a second chance to make a first impression.” Since your business card is your company’s first impression, you should make sure that it does the job you want it to do.
David Tillinger - Who's written 111 posts on the UPrinting.com Blog.
David Tillinger is a practicing attorney who, while working as corporate counsel for The U-Printing Network, began editing website content during slower moments. This lead to him completely revamping the web site and its content, as well as assuming responsibility for the company's blog. He now splits his time between legal work, copywriting and blog management.
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May 3, 2008
Amen to that. I would also add:
4.Put only the information that is needed.
How many people and businesses use fax these days? If someone needs it, they will call you.
5.Don’t use a template. There have been situations where people have handed each other business cards with the same design. How awkward is that? Hire a professional to design the card.
May 6, 2008
Thanks for the feedback! I do agree with the importance of having a unique card. However, professionally designed templates are very helpful to a company which does not have the budget to hire a professional designer. Though the possibility of having the same design exists, it is more likely to be a great conversation starter than an awkward moment.