There’s an interesting article about branding and the need to be original on Entrepreneur.com right now. The author’s essential concept is that too many marketers duplicate the same things that everyone else is doing, a style of marketing which the author calls “Me too” marketing. In other words, if your primary selling point is that you offer the same things as a market leader or as your competitors, why should a potential customer go with your service as opposed to that leader.

Innovation is the key here. One manner of innovation, adapting business practices from other mediums is being discussed on Duct Tape Marketing. Looking at what is been successful for other businesses and then adopting it to your business is a great way to come up with new and unique strategies for your business.

As we’ve noted previously, the best way to generate a unique niche in your market is to actually be unique. Whether it is choosing a unique brand name or creating a distinct brand identity with your corporate identity documents, the more that you can differentiate yourself from other brands the better. If your product is established as being exclusive and better than the others, then you are more likely to stand out in an often crowded marketplace.

So remember, what’s important is to not market by pointing at what everyone else has and saying “Me Too,” but to point at what everyone else has and say “This is what I have that they don’t.”