I recently submitted a branding article to the Group Blog Project over at There’s a Blog in My Soup. The challenge of the project is to take a disparate group of articles about various subjects relating tangentially to marketing and social media and tie them together into a cohesive article. How diverse? The subjects span subjects ranging from mountain biking to artfully crafted resumes to a piece which lists 50 humorous job descriptions culled from the readers of the blog of Dilbert creator Scott Adams. Each of the articles is informative and useful and I would recommend reading each.
Several of the articles are based around the newest hot product in social media, Twitter. For the uninitiated, Twitter is an instant messaging network which allows users to send out messages of no more than 140 characters (called Tweets), to everyone who “follows” them. Following is the process by which people choose to receive your Tweets, similar to MySpace’s Friend concept. This process of having people choose to follow you is one of the most appealing and addicting aspects of Twitter. Moreover, the fact that Twitter has generated such a rapid following has resulted in an influx of Twitter gadgets and tools designed specifically for use with the site.
The success of Twitter is illustrative of the rise of social media in general and the potential of the internet as a communications and business tool. The fact that the internet offers so much convenience for a society always looking to find ways to do more and still find time for themselves. The internet is so readily accessible that it is emerging as the primary avenue for the exchange of information and communications.
However, the by-product of the growth of the internet is a tendency for successful sites to burn out quickly as people are always looking to the next big thing. The growth of sites like Twitter, Flikr and Facebook effects other sites, as people are leaving MySpace for Twitter and Facebook, as MySpace, a former industry leader, is now in the position of seeming antiquated and less effective.
So what does this tell us? A business always needs to keep growing and changing. There is a constant need for adaptation and change to fit with the needs of your customers. Even companies like Microsoft are always adapting, as they are already planning a new Windows release after the issues that have arisen with their Vista product. As we have noted previously, the needs of the customer should always come first and you have to be ready to change and adapt to fit those needs.