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What is Your Brand’s Personality?
  by:  |  Feb 20, 2008
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Last updated on August 15th, 2023 at 12:54 am

What makes a brand? Is it the logo? Is it the font that was used? Is it the actual name of your company or product?

None of the above.

Thing is, a brand is not what you say it is. It’s what people say it is.

When people think of your brand, you would want to evoke a positive image in their minds. This image must be consistent all-throughout your company, starting from the logo to the website as a whole. This should also include the upper-management down to the members of your company who meets customers on a regular basis.

But what image should you look for?

The most obvious way to do this is to find a list of adjectives, positive and negative ones. Choose from this list what your ideal personality for the brand is and what your status quo actually is.

Here are a few adjectives to get you started:

Positive:

adaptable adventurous affable affectionate agreeable ambitious amiable amicable amusing brave bright broad-minded calm careful charming compassionate conscientious frank considerate convivial courageous courteous creative decisive determined diligent diplomatic discreet dynamic easygoing emotional energetic enthusiastic exuberant fair-minded faithful fearless forceful friendly funny generous gentle good gregarious hard-working helpful honest humorous imaginative impartial

Negative:

aggressive aloof arrogant belligerent big-headed  bitchy boastful bone-idle boring bossy callous cantankerous careless changeable clinging compulsive conservative cowardly cruel cunning cynical deceitful detached dishonest dogmatic domineering flirtatious foolish foolhardy fussy greedy grumpy gullible harsh  impatient impolite impulsive inconsiderate   indecisive indiscreet inflexible interfering intolerant irresponsible jealous lazy Machiavellian materialistic mean miserly moody

 

 

 

 

 

 

 

 

 

 

 

 

 

Notice how the negative comes with the positive.

It is inevitable that people may perceive your brand in a negative context. That’s alright. It’s part of growth. What’s important is what you’re going to do about it.

Another technique is to take your brand and imagine it as a character, a movie actor or a literary personality. Is your brand a startup learning the ropes of wizardry like Harry Potter? Are you as cold and calculating as British spy James Bond? Or are you actually not despicable but warm and fuzzy like Gru?

Now that you’ve decided on a personality, you need to start within yourself as a company to adhere to it. Tell your employees about your brand’s personality. Create a culture revolving around this persona. Be the brand that your employees would be proud to be a part of. This is your foundation.

What follows is your website design, your social media strategy, and your customer relationship. All of which are founded by your consumers’ perception of your brand. By doing this, you humanize your brand and start communicating to your market like a real person.

Stop thinking “campaigns”. Start creating “conversations”.

Read Next: The Highest-Grossing Characters of All Time

What is your brand’s personality? Tell us in the comment box below!

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