According to the Wall Street Journal, Victoria’s Secret, the famous lingerie brand is now beginning to consider its stores and products “too sexy.”  According to the article, the company’s recent expansion into a new younger skewing product line has changed the make-up of the company’s items, making them much racier and revealing.   The interesting thing about this, as I noted here,  is that the company first came to prominence by shifting from a very staid catalog of photos of couples in sensible lingerie to a provocative catalog filled with scantily clad supermodels.  

It is arguable that the decision is a reflection of Victoria’s Secret growing up, so to speak.  But at the same time, it is humorous to consider that after spending years building on a mantra of sexiness, that now the company wants to put the genie back in the bottle and package itself as a more female friendly, “ultra feminine” product.