Original Nouveau Art posters from the early 20th Century
Posters have had a long, distinguished history in advertising and art. These large prints are great for getting your message across to several people at once, and also serve as great art medium. They also happen to be one of UPrinting’s most popular products.
Given our decades of online and offline printing experience, we’ve decided to put together a series of basic design how-to’s to look over before printing. Here’s a few things everyone should think about before ordering custom posters.
Size and Resolution
Larger posters of course, tend to be more noticeable than smaller ones. But it doesn’t just end there. Posters have different uses depending on the situation. For example, posters meant as art-piece reproductions will need higher resolution values compared to posters intended for day-to-day promotions. Likewise, posters that require a lot of small text (such as movie and event production posters for example) would benefit from files with a higher PPI (pixels per square inch) values than ones that contain nothing more than an image and a tagline – like a typical political campaign poster for instance.
General rules of thumb
Regardless of size, posters intended to be viewed from a few feet can get away with lower resolution.
- 75 ppi – Poor to Fair
- 100 ppi – Fair to Good
- 150 ppi – Good to Very Good (Recommended)
- 200 ppi – Excellent
- 100 ppi – Poor to Fair
- 150 ppi – Fair to Good
- 200 ppi – Good to Very Good (Recommended)
- 300 ppi – Excellent
The farther you expect your posters to be from your audience, the lower you can set PPI values. For photo-quality prints, we recommend as high a resolution as you can manage. However, we certainly do not want to encourage our customers to buy unnecessary camera equipment if they don’t need to.
As for DPI (dots per square inch)you won’t have to worry about that with a professional printer as much as you would if you were printing at home, as most professional printers running a digital press would typically print at 1200 x 1200 DPI / 300 x 300 PPI. The vast majority of home digital printers cannot manage producing prints at high resolutions reliably, nor as cost effectively. When printing offset, the gap for price and quality becomes much greater.
Stock and finish
The type of stock and finish you choose will affect the overall look of your posters. Different situations will also call for different materials. Your choices will typically boil down to matte or glossy finishes, and paper or card stocks. Outdoor and super heavy-duty applications will typically be on PVC board or a similar material.
Things you will have to consider include:
Glossy finishes, while classy-looking in a lot of cases (movie posters are almost universally in glossy finishes, for instance), reflect light, creating glare – obscuring details and making text less readable. If you’re setting up posters in brightly-lit areas where readability is a major concern, matte finishes might be more suitable.
Glossy finishes on the other hand, tend to show colors and contrast better and look nicer in dimmer lighting, and other situations where glare is not a problem.
If your posters are intended to be reposted or otherwise regularly handled, cardboard or PVC stock would be a better choice than paper. However this brings us to the next item.
Cost per unit
Paper stock is almost always cheaper than cardboard or PVC. If posters are meant to stay in just one place and not be constantly handled, paper stock would be the more economical choice, allowing you more copies for the same dollar amount.
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