Last updated on September 8th, 2017 at 05:40 pm

Finding an e-mail and communications solution that’s easy-to-use and inexpensive yet still has advanced features can be “ruff”. That is why after an exhaustive (and exhausting) search for a way to correspond with students scattered across the globe, the online music education venue, TrueFire, decided to create their own permission communications system. They called it Mail Dog (a little nod to their office dog, Cosmo).

A permission-based or opt-in marketing scheme allows a customer to self-select services that they wish to subscribe to. In this case, TrueFire needed Mail Dog to send their students updates and e-mail blasts.

Mail Dog was built to meet TrueFire’s requirements like HTML design wizards, cool templates, personalization, image management, landing page publishing and recipient-level reporting. Mail Dog also had to be easy enough for non-technical folks to use. Not only was TrueFire able to customize an e-mail scheme that filled their needs, but it also caught the attention of their mailing list members who wanted to know what TrueFire was using for their e-mail blasts.

After receiving tons of inquiries about it, TrueFire released a version of Mail Dog for other companies to use. To date, over 2,500 companies have enlisted Mail Dog’s permission-based communications solutions for sending millions of amazing-looking e-mails to their customers and prospective clients.

Since Mail Dog’s public launch, TrueFire has already modified the program’s features to fit the varying demands of its wide user-base. Marketers these days need a broader range of permission and online tools to stay on track, and MailDog helps them do just that. TrueFire’s innovation gives marketers access to over 200 pro tools like subscriber management, pre-flight analytics, webpage publishers, and online video wizards. These help them create, track and manage their permission e-mail communications as well as other online marketing initiatives.

Now that’s all pretty cool technology, but it should also be noted that TrueFire is all about customer service. As they say on their website, they will jump through hoops of fire to ensure their client’s success.

The team behind Mail Dog does it mainly because happy clients get their tails wagging. Alison Hasbach, TrueFire’s CMO says “whether we show someone how to spell H-T-M-L or beautify their email messages, the emails we get from clients who start their emails with “I don’t usually write these kinds of letters” but who then go on to praise our support staff on their zealous assistance or the speed in which a dilemma is solved just makes our world go round!”

TrueFIre also likes to keep efficient and this is something that carries over in their choice of printers. The online music school has ordered stickers, postcards and business cards from UPrinting several times now since TrueFire discovered UPrinting a little over a year ago. Ms. Hasbach says: “While we’re not a print-centric company, we still need to promote and be smart with what we buy and how we market. The online ordering process at UPrinting is a snap, prices are competitive, turnaround is fast and the growing selection of products helps us stay creative.”

UPrinting is easy-to-use, speedy, and has many features to offer. This probably explains its ongoing relationship with Mail Dog v.8 which is also quick, versatile and user-friendly. In fact, Mail Dog is now recognized as “the most powerful intuitive solution” in the market. If you ask TrueFire what they did for Mail Dog to receive such accolades, “We eat our own dog food. Every aspect of Mail Dog has been influenced and improved by our own real world experience and feedback from our customers and clients alike. “

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