Last updated on May 5th, 2023 at 08:07 am

Suppose you’re printing a brochure to market a service (rather than a product), your printing, layout, and copy all need to reflect that. Here are the elements you’ll need to make it happen. If your space is limited, leave out or condense the starred ones.

Must-Have Elements for Service Brochures

1. Introduction

Start by briefly introducing the services on offer, your niche, and a reason or two why anyone reading your brochure should be interested. This is your “Who We Are” statement and can be summed up in as little as one sentence: “UPrinting is a trusted online printing company committed to providing a high-quality printing experience at affordable prices.”

2. The Actual Services

Now, provide a deeper description of your services—touch on how these services fulfill your prospective client’s needs.

3. Benefits

Why would anyone want your service? What could they gain from hiring you? If they buy your service, what will they get in return? This is where you should be answering these questions.

4. How You Do Business *

If you didn’t already cover this in your introduction or service overview, here’s where you can explain your methodology. Are you eco-friendly, trendy, a boutique service provider, or a large firm? This is a great place to differentiate yourself from the competition and give the prospect another reason to hire you.

The actual design of your Brochures will also reflect your overall philosophy. A DJ and an accounting firm shouldn’t use the same brochure template (well unless it’s one very cool accounting firm).

The quality of your print job will also reflect on you, your business, and how you approach your services. If you’re going for a professional look for your brochure, make sure you invest in professional Brochure Printing.

5. Client List *

If you have the space, including a list of current or past star clients can boost your credibility.

6. Testimonials

Testimonials from past clients are a must for an effective service brochure. If you don’t have referrals or testimonials from your clients, now is the time to start asking for them. It may seem “cheesy,” but it works.

7. Your Fees *

You may not want to include your rates in your brochure, depending on your industry. Some service professionals with fluctuating rates depending on the job or the client or whose fees change frequently get around this by including a separate rate sheet as a printed insert with every brochure or asking clients to call for a quote.

8. Get Personal *

If you have the space, including a personal look into your business can be a great way to attract clients. Tell them about yourself and your key staff members, and maybe even add a photo or two.

9. Tell Them What to Do Next

If your brochure does one thing, it has to give the reader something to do next – a phone number, a website to visit, something that propels them from being dormant brochure readers to active sales leads.

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