Stickers are the friendliest mediums of memes. Remember “Andre the Giant Has a Posse”? Businesses of all types and sizes want to replicate that kind of virality, of course, and thus easy-to-distribute promotional stickers were born.
Promotional sticker campaigns range from the minimalist and informative to the hip and inventive, as well as everything in between – or something new altogether. This collection of 20 promo sticker examples tries to encompass this spectrum of sticker intents, purposes, designs and applications to give you, whatever background you come from, some ideas for making your own successful sticker campaigns.
Promo Sticker Design Ideas: From Cool and Artsy Swag to Important Mediums for a Cause
Leap Year Project
These were designed by freelance designer Jacob Ziech for The Leapyear Project (http://leapyearproject.org/), which is about taking a risk (AKA leap) and making something in your life, community, or world better.
Sundance Film Festival Promo Piece
I know some indie filmmaker wannabes I’d like to give some of these sticker badges to.
Magic of Love
This is for Macy’s 2008 Valentine’s Day Campaign, “The Magic of Love”. These stylized tattoo hearts highlighted with slot car racing graphics are meant to impart a sense of motion and speed.
Boss Tacos Identity
From the source page:
“Boss Taco’s aesthetic subtly references the street art that would surround any taco stand in a major city. With hand-done characters and typography influenced by urban style, the identity has a personal feel that matches the overall feeling of homemade tacos from a street-side taco stand. This brand has more character than the normal chain fast food place, with mascots who almost dare you to eat them.”
— It’s a shame this is only a fictional taco stand.
Adidas Neo Branding
A rebrand of Adidas Neo from the same designer who made the original in 2010.
Fuse Magazine Relaunch Project
New packaging for the infamouse FUSE magazine. The round sticker on the front features information about the issue.
Vegetarian Stickers Pack
Troll a friend’s fridge by sticking this on all the meat products. (I’m kidding. Kind of.)
Eig8t Point Fiv5 Clothing
From the page: ” Taking inspiration from the elite fighting military forces, 8.5 clothing branded their screens with twisting crests and insignias for their army of surf & skate customers.” A “conspiracy of love”?
A bruised, jaded, and anarchy-bent primate, hiding in shadows within our dark steel forests.
The Black Dog
Part of a promo kit for The Black Dog’s music video “Floods V3”.
“Just because something is considered cost effective or throwaway marketing, it doesn’t mean it has to look cheap.” Right on!
Big Leo Takes Sweet Revenge
Promotional stunt for Big Leo Productions, a NYC based photo repping agency. Heck, if “revenge” meant “custom made cupcakes (of the apricot-glazed, chocolate ganache variety)”, I can’t wait to be taken revenge on! But then I’m so awesome I don’t have enemies… just envious haters /gets shot
DHL ‘Think Back’ internal communications campaign
An initiative to prevent workplace injury and promote safety education.
Not for the nation, but for a university that has Dominican priests as an integral part of its history and identity.
Baked Goods and Booze
For a weekend-long event where bakeries stay open just as late as bars. The stickers were for the participating businesses to hand out. Too bad I wasn’t there…
Jobot Coffee Shop
Based on a logo Robert Renteria made for the coffee shop’s owner, John Sagasta. He also says the coffee is awesome and John’s jokes sell.
From the designer, Tina Musich: “The entire poster is made up of stickers that each say the action I am encouraging people to take like learning something new and being curious. These individual stickers can be placed anywhere as reminders to be curious both from the type and the curious cat pattern.”
Based on an in-house brand identity concept for Zero Degrees Clothing Company.
A set of stickers for the launch of the CamperStar Website (http://camperstar.com), which has a vintage/camping atmosphere.
In Skate We Trust
Developed to drive sales in the Young Men’s Action Sports Department at Macy’s.
Ready to unleash your stickers into the world like we haven’t been hit by awesomeness of that caliber before? Consider using the versatile sticker printing options over at the main UPrinting website!