Postcard Design Rules

by admin on 09/24/2007

by admin  |  September 24, 2007  |  Design

Postcard Design RulesYou have 1.5 seconds to get their attention. Choosing the right image is first step to an effective design.

Rule 1: Choosing the right image.

• Keep it simple. The image should be easy to comprehend. Avoid busy images that lack focus.

• Make it Interesting. The image should be attractive and command attention.

• Trigger Emotion. The most memorable images demand an emotional response.

Rule 2: Creating a good composition.

• Make it balanced. Create imaginary lines that help lead the eyes towards your main design elements.

• Maintain Proportions. Create harmony by paying attention to the size, and scale of design elements in your composition.

• Have an emphasis. Focus the viewer’s attention on the main element of your design or the element that binds the design together.

Rule 3: Choosing the right fonts.

• Keep it clear. Choose fonts that can be easily read. Fonts found within the serif and sans-serif typeface family are usually a safe bet.

• Keep it simple. Don’t use more than three different fonts within your design. Make sure that fonts complement each other and remember that less is more.

Rule 4: Choosing the right colors

• Blue. Patience, trust, and wisdom.

• Green. Calm, soothing, and refreshing.

• Red. Power, strength, and passion.

• Yellow. Warmth, happiness, and optimism.

• Orange. Confidence, creativity, and cheerfulness.

• Black & White. Elegant, sophisticated, and classic.

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2 comments

Amanda | Branded Calendars August 7, 2009 at 12:14 am

Great post, with nice tips on how to. I have never really tried to create a post card, but with this information it cant be that hard, have to say doe me black and white for most things is always classic and elegant. Thank you for sharing this information.

Jetsin April 21, 2011 at 6:37 pm

Thanks alot – your answer solved all my problems after several days stgurgling