Thumbnail image for Is There A Connection Between Business and Dating?

Is There A Connection Between Business and Dating?

by admin February 7, 2008

Is there a connection between branding your business and dating?  That’s the subject of this article which looks at how people project a personal brand, for lack of a better term, in their dating relationships.  The […]

Thumbnail image for My New Favorite Celebrity Product

My New Favorite Celebrity Product

by admin February 7, 2008

Following in the footsteps of Michael Jordan’s Air Jordans, pop singer Rhianna, who had a big hit last summer with the song “Umbrella” is endorsing her own brand of fashionable…. you guessed it, umbrellas for Totes.  […]

Thumbnail image for Are you a salesman or a problem solver?

Are you a salesman or a problem solver?

by admin January 31, 2008

The subject of my latest article over at Duct Tape Marketing is the difference between trying to sell a customer and trying to give the customer what he or she actually wants.   By focusing on the […]

Thumbnail image for BOOK REVIEW – Punching In – The Unauthorized Adventures of a Front-Line Employee

BOOK REVIEW – Punching In – The Unauthorized Adventures of a Front-Line Employee

by admin January 31, 2008

I recently had the chance to chance to read the book Punching In by Alex Frankel.  The premise is simple.  The author went under cover and worked at a series of entry level or manager […]

Thumbnail image for Do Green M&M’s Really Do That?

Do Green M&M’s Really Do That?

by admin January 31, 2008

The myth has been around since the 1970′s, but the folks at the Mars Company are finally taking advantage of the myth about the supposed aphrodisiac-like nature of their Green M&M’s.  According to this article […]

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Personal Branding in the Presidential Primaries

by admin January 29, 2008

Are presidential candidates brands?   According to this article, they are.  The theory is that the public persona of each candidate represents a branding initiative.  For example, Barack Obama is a brand based on change and […]

Thumbnail image for Could Your Angry Customer be Right?

Could Your Angry Customer be Right?

by admin January 24, 2008

There’s an interesting perspective on relating to an angry customer in this post on Seth Godin’s Blog.  The point of the post is that sometimes, the best way to deal with an angry customer is […]

Thumbnail image for 5 Ways to Treat your Customers like a Person, Not an ATM with Feet

5 Ways to Treat your Customers like a Person, Not an ATM with Feet

by admin January 22, 2008

I just posted a new article over at Duct Tape Marketing about the concept of dealing with your customers on a human level.  In trying to grow your business and dealing with the day to day operations […]

Thumbnail image for Customers Talk to Who They Like

Customers Talk to Who They Like

by admin January 17, 2008

Do customers take into account whether they “like” a brand or service in determining whether they utilize the service?  According to this article they do.  According to the author, Valeria Maltoni of Conversation Agent, people are more […]