Thumbnail image for The Psychology of Pricing and Name Branding

The Psychology of Pricing and Name Branding

by admin February 13, 2008

Does a more expensive food or drink product taste better just because it’s more expensive? According to the study in this article in the New York Times, the fact that our minds subconsciously associate expense […]

Thumbnail image for So What Does Your Business Name Mean?

So What Does Your Business Name Mean?

by admin February 13, 2008

As noted in this article, your brand name says a lot about your business. The article pertains to a career management site with the unique name of JibberJobber. The primary thrust of the article is […]

Thumbnail image for 5 Brochure Ideas You Haven’t Thought About

5 Brochure Ideas You Haven’t Thought About

by admin February 7, 2008

We all have the basic idea of what a brochure is.We all see the same folded advertisement.But there are several items which can be prepared as brochures to help your business

Thumbnail image for Is There A Connection Between Business and Dating?

Is There A Connection Between Business and Dating?

by admin February 7, 2008

Is there a connection between branding your business and dating?  That’s the subject of this article which looks at how people project a personal brand, for lack of a better term, in their dating relationships.  The […]

Thumbnail image for My New Favorite Celebrity Product

My New Favorite Celebrity Product

by admin February 7, 2008

Following in the footsteps of Michael Jordan’s Air Jordans, pop singer Rhianna, who had a big hit last summer with the song “Umbrella” is endorsing her own brand of fashionable…. you guessed it, umbrellas for Totes.  […]

Thumbnail image for Are you a salesman or a problem solver?

Are you a salesman or a problem solver?

by admin January 31, 2008

The subject of my latest article over at Duct Tape Marketing is the difference between trying to sell a customer and trying to give the customer what he or she actually wants.   By focusing on the […]

Thumbnail image for BOOK REVIEW – Punching In – The Unauthorized Adventures of a Front-Line Employee

BOOK REVIEW – Punching In – The Unauthorized Adventures of a Front-Line Employee

by admin January 31, 2008

I recently had the chance to chance to read the book Punching In by Alex Frankel.  The premise is simple.  The author went under cover and worked at a series of entry level or manager […]

Thumbnail image for Do Green M&M’s Really Do That?

Do Green M&M’s Really Do That?

by admin January 31, 2008

The myth has been around since the 1970′s, but the folks at the Mars Company are finally taking advantage of the myth about the supposed aphrodisiac-like nature of their Green M&M’s.  According to this article […]

Thumbnail image for Personal Branding in the Presidential Primaries

Personal Branding in the Presidential Primaries

by admin January 29, 2008

Are presidential candidates brands?   According to this article, they are.  The theory is that the public persona of each candidate represents a branding initiative.  For example, Barack Obama is a brand based on change and […]