Thumbnail image for We v. I: Demorcratic Primary Branding Revisited

We v. I: Demorcratic Primary Branding Revisited

by admin February 26, 2008

As I’ve discussed previously,  the Democratic presidential primaries have represented a classic exercise in personal branding.  The two primary candidates, Hillary Clinton and Barack Obama have created their own brands of experience and change respectively.  As the campaign reaches […]

Thumbnail image for The Art of the Free Offer in Printed Advertisements

The Art of the Free Offer in Printed Advertisements

by admin February 22, 2008

I just posted a new article over at Duct Tape Marketing about the use of free offers in printed advertisements. Remember that the goal of a printed advertisement is to get the recipient to do something […]

Thumbnail image for Branding v. Reality:  How the Insurance Business Overcomes its Stigma

Branding v. Reality: How the Insurance Business Overcomes its Stigma

by admin February 20, 2008

I just wrote an article for the Mesriani Law Group’s Blog about the the way that insurance companies operate in regards to dealing with automobile accidents.   What most people are not aware of is the fact […]

Thumbnail image for What is Your Brand’s Personality?

What is Your Brand’s Personality?

by admin February 20, 2008

Does your business have its own unique personality?  As we’ve noted previously, the reason for establishing a brand for a business is to create an image in the mind of a potential consumer when they […]

Thumbnail image for The Hands Down Stupidest Advertisement Ever

The Hands Down Stupidest Advertisement Ever

by admin February 14, 2008

As noted over on AdRants, this advertisement has got to be the absolutely dumbest advertising idea that anyone has ever come up with.   The advertisement consists of a picture of a cockroach on the inside of a […]

Thumbnail image for Happy Valentine’s Day

Happy Valentine’s Day

by admin February 14, 2008

As pointed out here, even the Universe has it’s own Valentine’s Day themed advertsing:

Thumbnail image for What Google thinks Google Means

What Google thinks Google Means

by admin February 13, 2008

In my previous post, I made the following comment about Google: Look at Google for example.  Google is a nonsense word, a misspelling of a mathematical term for the number 1, followed by 100 zeroes.  Though one could […]

Thumbnail image for The Psychology of Pricing and Name Branding

The Psychology of Pricing and Name Branding

by admin February 13, 2008

Does a more expensive food or drink product taste better just because it’s more expensive? According to the study in this article in the New York Times, the fact that our minds subconsciously associate expense […]

Thumbnail image for So What Does Your Business Name Mean?

So What Does Your Business Name Mean?

by admin February 13, 2008

As noted in this article, your brand name says a lot about your business. The article pertains to a career management site with the unique name of JibberJobber. The primary thrust of the article is […]