Nine Inch Nails is Giving Music Away for Free?

by admin March 4, 2008

In this article, we were discussing the concept of how giving away content for free can help generate interest in a product.  The latest example of this in the marketplace is Trent Reznor’s decision to give […]

Victoria’s Secret doesn’t want to be sexy?

by admin March 4, 2008

According to the Wall Street Journal, Victoria’s Secret, the famous lingerie brand is now beginning to consider its stores and products “too sexy.”  According to the article, the company’s recent expansion into a new younger […]

More Free Stuff on Free Stuff…..

by admin February 28, 2008

There’s an article by Mack Collier over at  The Viral Garden covering the power of giving free information away as an incentive to entice potential customers into future purchases.  As I discussed before, giving away free items […]

The Power of Mail Order: Then and Now

by admin February 28, 2008

With U-Printing’ special focus on Catalogs this month, we felt it would be a good time to look at the history of mail order catalogs as a way of showing what a well designed and […]

While the Starbucks is Away….

by admin February 26, 2008

As noted in this post by Andy Semovitz, Starbucks is engaging in a novel advertising stunt.  According to the Guardian, almost every Starbucks location will close for 3 hours today to learn how to make better […]

We v. I: Demorcratic Primary Branding Revisited

by admin February 26, 2008

As I’ve discussed previously,  the Democratic presidential primaries have represented a classic exercise in personal branding.  The two primary candidates, Hillary Clinton and Barack Obama have created their own brands of experience and change respectively.  As the campaign reaches […]

The Art of the Free Offer in Printed Advertisements

by admin February 22, 2008

I just posted a new article over at Duct Tape Marketing about the use of free offers in printed advertisements. Remember that the goal of a printed advertisement is to get the recipient to do something […]

Branding v. Reality: How the Insurance Business Overcomes its Stigma

by admin February 20, 2008

I just wrote an article for the Mesriani Law Group’s Blog about the the way that insurance companies operate in regards to dealing with automobile accidents.   What most people are not aware of is the fact […]

The Hands Down Stupidest Advertisement Ever

by admin February 14, 2008

As noted over on AdRants, this advertisement has got to be the absolutely dumbest advertising idea that anyone has ever come up with.   The advertisement consists of a picture of a cockroach on the inside of a […]