Thumbnail image for The Art of the Free Offer in Printed Advertisements

The Art of the Free Offer in Printed Advertisements

by admin February 22, 2008

I just posted a new article over at Duct Tape Marketing about the use of free offers in printed advertisements. Remember that the goal of a printed advertisement is to get the recipient to do something […]

Thumbnail image for Branding v. Reality:  How the Insurance Business Overcomes its Stigma

Branding v. Reality: How the Insurance Business Overcomes its Stigma

by admin February 20, 2008

I just wrote an article for the Mesriani Law Group’s Blog about the the way that insurance companies operate in regards to dealing with automobile accidents.   What most people are not aware of is the fact […]

Thumbnail image for The Hands Down Stupidest Advertisement Ever

The Hands Down Stupidest Advertisement Ever

by admin February 14, 2008

As noted over on AdRants, this advertisement has got to be the absolutely dumbest advertising idea that anyone has ever come up with.   The advertisement consists of a picture of a cockroach on the inside of a […]

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Happy Valentine’s Day

by admin February 14, 2008

As pointed out here, even the Universe has it’s own Valentine’s Day themed advertsing:

Thumbnail image for What Google thinks Google Means

What Google thinks Google Means

by admin February 13, 2008

In my previous post, I made the following comment about Google: Look at Google for example.  Google is a nonsense word, a misspelling of a mathematical term for the number 1, followed by 100 zeroes.  Though one could […]

Thumbnail image for The Psychology of Pricing and Name Branding

The Psychology of Pricing and Name Branding

by admin February 13, 2008

Does a more expensive food or drink product taste better just because it’s more expensive? According to the study in this article in the New York Times, the fact that our minds subconsciously associate expense […]

Thumbnail image for So What Does Your Business Name Mean?

So What Does Your Business Name Mean?

by admin February 13, 2008

As noted in this article, your brand name says a lot about your business. The article pertains to a career management site with the unique name of JibberJobber. The primary thrust of the article is […]

Thumbnail image for Is There A Connection Between Business and Dating?

Is There A Connection Between Business and Dating?

by admin February 7, 2008

Is there a connection between branding your business and dating?  That’s the subject of this article which looks at how people project a personal brand, for lack of a better term, in their dating relationships.  The […]

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My New Favorite Celebrity Product

by admin February 7, 2008

Following in the footsteps of Michael Jordan’s Air Jordans, pop singer Rhianna, who had a big hit last summer with the song “Umbrella” is endorsing her own brand of fashionable…. you guessed it, umbrellas for Totes.  […]