I just posted a new article over at Duct Tape Marketing on basic advertising concepts which can be used by professional service companies to jump start an advertising campaign.   The five Concepts in the article are:

1.      Trustworthiness

2.      Convenience

3.      Uniqueness

4.      Exclusivity

5.      Previous Successes

Although the article is directed primarily at service companies, the concepts mentioned in the article would be readily applicable to any business.   We’ve covered the concept of exclusivity at length previously.  As to the other concepts, a sales company, for example,  would certainly want to emphasize concepts like trustworthiness and previous successes in its advertising.   By applying these simple concepts to your advertising, you can create campaigns which will generate more results and greater success for your company.