What’s in a name? How does your company name impact your brand? Jonathan Mulkey of Jonathan Mulkey Designs knows the answer to this first hand, a case of trial and error might we say. Jonathan Mulkey understands that if you have to apologize for, or explain your brand’s name, you may have to rethink it. This explains why one of his important marketing strategies was to change his studio’s name from Gradient Studio to Jonathan Mulkey Design.
It is the name-change that has served Jonathan well. Not only was it becoming “too tiresome to explain what the word “gradient” meant to non-designers“, but it’s always great to name a company after its best asset. In this studio’s case, it is after the multi-awarded designer and branding expert himself, Jonathan Mulkey.
A highly-visual person with a love for the arts, Jonathan developed his skills at the University of Tennessee, Knoxville. His training allows him to offer dynamic solutions for identity & branding, web & print design, strategic marketing, video production, and photography projects. According to Jonathan he meets the client’s objectives by utilizing “a research driven process that allows me to direct projects from concept to completion “.
Jonathan’s grasp of the intricacies of marketing and design has been recognized many times, particularly by the DxMa (Diagnostic Marketing Association). He’s received many awards for his website, corporate identity, Christmas card, and photography projects because of his keen sense of what a client needs. He says “a successful project is one that makes the client fall in love with their business all over again” and he intends to do so by helping them build stronger branding by using visual-identity systems and bleeding-edge technology.
Keeping his clients’ budgets in consideration while providing them with high-quality and clean designs is also at the top of Jonathan’s mind. Luckily, as a solo freelancer based in a home office, he generates low overhead costs which he passes along as savings to his customers. Along with this, he also offers his clients a 100% money-back guarantee if they are not satisfied with the work.
To ensure that his clients get even more bang for their buck, Jonathan has ordered print materials like business cards, letterheads, envelopes, and postcards from UPrinting. He says UPrinting has helped Jonathan Mulkey Design by allowing him to “offer competitive printing costs to my clients without sacrificing quality.”
He also raves about the process saying that “UPrinting has one of the best uploading interfaces that I have used and their proofing system is great. I am able to upload and send a .pdf proof to my clients in a matter of minutes.”