How to Effectively Promote your Business on Facebook

by admin on 12/08/2014

by admin  |  December 8, 2014  |  Marketing, Marketing Ideas, Start-ups

Facebook might be here for more than a decade now, and arguably, it still is THE social network that defined a generation. It is an incredible online community and a gold mine for businesses and advertisers looking for a platform for interaction with their market.

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How to Effectively Promote your Business on Facebook

Facebook boasts 1.35 billion monthly active users and it is too big an opportunity for you as business owners to pass. Here are some advertising methods that you can use in building up your brand in the largest social network:

1. Create a Facebook page

The first thing that you should do is to create a page for your business. While creating a Facebook profile for your company can work, a Facebook Page is a better avenue for you to interact with them.

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Facebook pages have several functions made specifically for convenient communication and easy analysis for insights.

One such function is the ability to target your posts to specific segment of your market. Targeting categories include gender, relationship status, educational status, age, location, language, and interests. This means that what you post would only show up in the News Feed of your fans that fit your settings.

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Another useful function you could try is the Insights for your page. Here, you can check the demographics of your company’s fans, see the progress of your Likes over time, analyze the reach of your posts, find the websites that refer to your page, and determine the best time to post updates.

The number of fans that may like your page has no limit and thus, the potential to reach a large number of people is virtually limitless. The next few tips will discuss how you should interact with your fans.

2. Be consistent with your visual design

Any marketer would tell you that branding is critical and packaging your brand has a great impact in your consumer’s perception. With this in mind, do your best to make your Facebook page reflect the message of your brand.

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Aside from image posts, Facebook pages can change their Page Profile Picture and Cover Photo. The dimensions for these as well as with other social networks can be found here.

Choose the right photos for these as they will be the first things visitors will see in your page. Most of the time, your company logo will suffice for a profile picture, but you can experiment and choose what works best. We suggest using some of your products or services, or using images of your headquarters and employees.

3. Engage your followers through frequent updates and encouraging discussion

There isn’t necessarily any right or wrong number of times you should upload photos or change your status.  How often you post in your Facebook page depends on your brand and what kind of industry you are in and what your objectives in your social media marketing plan are.

That said, you should post frequently enough to make your audience stay engaged. Analyze your Facebook insights and check the times when majority of your followers are online. Use that time to post updates that could potentially incite a discussion. Such posts include thought-provoking questions, opinions, or contest giveaways.

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Like blog posting, always share evergreen content. However, you should not confine yourself within this principle. Social media by nature works in real time. Brands like Oreo have mastered riding on trending topics and posting about them in their pages.

4. As much as possible, reply to your fans’ comments

Communication is a two-way street and the sure-fire way to build a relationship with your fans is to communicate with them. Try to reply to your fans comments and queries. Not only does this boost engagement, it would also show that you actually care enough to take time to answer them.

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In commenting, use your fans’ first names. Your fan is a friend, and you would want to invoke a sense of familiarity between the two of you. Be transparent with your company’s business and always provide an insight to your followers. Going a little further, you can host a Q&A where your fans can ask questions.

Showcase your fans. Post a shout-out once in a while, thanking top-contributors to the page, or if possible, giving surprise freebies.

5. Join a Facebook Group and share your page’s content

Facebook groups are like mini forums where users with shared interests gather and discuss relevant topics.

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This presents a great opportunity for you to share your content with greater engagement. Depending on your industry, you may find groups that would be related to your business. Use your industry experience and contribute to the discussion.

If you think some of your content would give the group members value, share it and encourage members to ask you questions. You can also create your own Facebook group for your company for a more in-depth discussion that Facebook pages may fall short of.

6. Integrate your other social media profiles to Facebook

Almost half of the online adult population uses multiple social networking sites, and Facebook is still their top platform of choice.

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For your company, this means that you too should be present in multiple social networks to connect with your market. The thing is, most social networks don’t but rather complement each other. Take advantage of this opportunity by integrating your Facebook with your other social media profiles.

Post some of your pictures from Instagram or share your boards from Pinterest. Link some of your Tweets to your Facebook page. Finally, do not forget to promote your social media sites across platforms. Doing so lets you cover a wide area to attract potential customers.

7. Boost your posts and use Facebook advertising

Facebook give you the chance to boost your updates as a sponsored post to show in the News Feed of potential likers. These kinds of posts can be targeted to whatever demographics settings you used. Depending on your budget, these posts can be shown up to 20 million Facebook users. Each boosted post can cost as little as a dollar.

Aside from posts, you can also create an advertisement for your page. Facebook lets you choose between Desktop News Feed, Mobile News Feed or the Right Column to position your advertisement. Like boosted posts, you can also set the demographics of the consumers you want to target.

*Facebook recently changed its privacy policy which is beneficial to users but might make promotion difficult for businesses. Starting 2015, posts that are promotional in nature might be shown to less people organically. You have to use Facebook ads to boost your post.

Photo credit: mkhmarketing / Foter / CC BY

There you have it! Thanks for reading our rundown on how to promote your business on Facebook. Do you have more ideas and tips on promoting your business in Facebook? Tell us in the comment box below! 

UPrinting is also on Facebook! Check out our profile here!

 

Updated on December 8, 2014

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22 comments

Sales Trainer October 31, 2008 at 7:13 am

Good suggestions Gino. I’m just getting into Facebook (I’m behind the curve on Facebook a bit) so I appreciate your take on using FB for biz. Thanks.

gino October 31, 2008 at 9:51 am

You are welcome. Good luck with Facebook it truly is a great marketing tool!

Boosh November 2, 2008 at 3:36 pm

Facebook is great for marketing. Just dont spam your friends.

Allen Martin December 10, 2008 at 11:19 am

Thanks for this information. I am already a facebook user and have used it for keeping up with friends. I am going to start using it for marketing my business.

mia December 29, 2008 at 7:55 am

If you want to make a facebook application but aren’t a programmer, what’s the best option. Are there programmers that specialize in facebook applications, of can I hire any programmer that knows what they’re doing.

Cathy Lafever February 6, 2009 at 11:24 pm

So if we already have a personal Facebook page and we want to do a business one, who do we add as our first friend?

Trish September 9, 2009 at 12:20 pm

I recently created our business’s fan based facebook page and now I want to tell our patients about it. I need to create a letter to send out..any ideas?

wedding invitation boxes October 3, 2009 at 2:39 am

Thank’s for the suggestion. I am using facebook since today and can not get enough input now to make it work for us. :)

Phaoloo October 5, 2009 at 12:34 am

Nice tips for Facebook. I see many more marketers use Facebook these days to promote their stuff.

UPrinting Fan October 5, 2009 at 9:17 pm

This is very useful article, Now i came to know how to promote my product.

Linda Green March 6, 2010 at 10:04 am

Please advise how to advertise our long time family owned business in the Pattonburg NJ area on Facebook. We saw what you did with the Dominos Pizza ad. This looks good. Please advise.

Chris Blyther March 24, 2010 at 9:21 am

Thanks for this excellent article. I set up Facebook busines page for the first time yeseteday and these tips are a real help to me.

Ted Thompson April 27, 2010 at 6:19 pm

Great article, helpful to someone new like me to Facebook.

Richard Carrion June 12, 2010 at 9:56 am

Excellent advice, thanks the article was easy to grasp!
Why can’t B.P get easy advice like this.

Gina Halladay August 27, 2010 at 2:22 pm

We will have a facebook page for my two businesses today. Thanks for the info.

Steve Mayes August 30, 2010 at 9:07 am

Thanks for the advice. I need all I can get since I am just getting started on the social networking scene. I am not naturally a social person but I know I need to learn for business sake.

Barry April 12, 2011 at 4:34 am

Thanks for the post. I am for an older generation and trying to move with the times so your info on facebook is very helpful to me. I am going to create a facebook account now.

cheers

esmeraldo abalde May 9, 2011 at 1:47 am

I really like Facebook because I have been able to share my pieces with my friends and other. It’s very helpful to me to receive some feedback from them! Thank you for your advice!

Brian Sousa June 9, 2011 at 11:38 pm

Great article. I think Facebook is a great way to promote a site. i do it my self. I wrote an article to help people who are just starting their site and want a easy way to promote. http://figurethingsout.com/blog/2011/06/09/promote-your-website-with-facebook/

Rabindra Himali September 22, 2011 at 4:07 am

I am pretty new to facebook. I am trying to promote my business through facebook. I have created some pages but hasn’t got much activities on it. Anyway the article was really helpful. I might just need to do some updates accordingly and wait.

Picture Carolina September 24, 2011 at 7:50 pm

Great tips, thanks!!

Zachary January 25, 2012 at 7:19 am

Thank you for this advce Cadence, I am trying to help my father promote his new restaraunt in Wilton Manors FL. thanks for the advice hope it works out and if you have any good suggestions for me please let me know. he’s a great cook. Being a great cook is good and you can be the best cook in the world but everything is about promoting. getting your business out there. The restarunts name is Old School Eatery. It’s food is based on new england stlye food. homemade chicken salads,tuna salads, incredible real lobster rolls, no paste. The best thing on the menu is his seafood chowder. Even if your a seafood hater you would enjoy this Seafood chower. its incredible. thanks for the tips and wish us luck.