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How to Design Hang Tags that Sell

May 27, 2009

Smart Design

A clothing hang tag is an important part of the over-all packaging and branding for your line. Your tag usually contains your brand logo, name and information about your clothing. Top-quality hang tags can reinforce your brand, so be sure that you invest plenty of attention on the design of your hang tags. Remember that a well-presented tag can increase brand perception and profitability of your business.

Tips on Designing Hang Tags that Sell

  • Artistic Direction: To achieve a professional designer appearance for your clothing hang tags, you must first consider the layout that you will use. Ask yourself, “How do I want my clothing to be represented?” The answer to this question should be the core concept of your hang tag design. For instance, if you answered “Avant-Garde Fashion!”, then design a clothing hang tag that perfectly suits the classy and artistic qualities of Avant-Garde. Your hang tag design should be in harmony with your clothing designs and with your brand identity to avoid confusing messages. Focusing your creative direction will help you achieve consistency in designing both your clothing and your hang tags.
  • Creative Uses: Clothing hang tags are often thrown away after the purchase is made, but you can maximize the use of your hang tags with some creative thinking. Consider designing your hang tags as unique business cards; so that your customers can keep their clothing hang tags for future reference. If the quality of your hang tag / business card is very high, your customers will find themselves storing them away. Another idea would be to include an element of surprise on your hang tags by using them for sales and promos. For instance, you might select a few items and mark them with a “5% off your next purchase”. Customers will keep your hang tags and present them to you on their next shopping spree.
  • High Quality Printing: No matter how much effort and creativity you apply towards designing your hang tags, you can never achieve desirable results if you do not take into consideration the printer that will produce your hang tags. You should be keen in choosing the printing company that will do the highest quality work before spending your budget. UPrinting.com offers top-notch hang tag printing at a reasonable price. With our expertise in hang tags printing, you can be confident that your hang tags will be effective tools in marketing your clothing design collection.
Blog Post written by:

Sam Nam - Who's written 8 posts on the UPrinting.com Blog.

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