“Anyone can spend $50 on letterhead and business cards and call themselves a corporation. But a brochure proves you are in business and shows you’re more than a fly-by-night operation.” Bob Bly wrote that 18 years ago in The Copywriter’s Handbook. Replace “letterhead” with “templated website” and it still holds true today.

Your customers will visit your website and it’s a critical selling tool, but brochure printing provides a tactile quality that a website just can’t deliver. It’s something your clients can take with them, a constant reminder on their desk of what you and your company can do.
But what makes a good brochure?

Brochure Design By Primaluxe

How to Design Brochure – Top 5 Elements of a Good Brochure

1. Practical Design

Practical design relates to both the mechanics of printing your brochure and the final product. In the end, you want a well-designed brochure that’s going to look great, but still be cost-effective to print. You also want something that’s easy to carry and read. That means no poster-sized brochures or star-shaped origami foldouts.

2. Focus

A printed brochure is an extension of your marketing plan. Think of it as a glossy, multi-paged mission statement. Before a brochure is ever printed, your market and the purpose of the brochure need to be defined.

3. Visual Impact

For your brochure, you want a well-designed concept that’s unique, professionally designed, eye-catching and printed using high-quality printers. Now is not the time to slap together a few photocopies of the brochure you made on Word in 1997. Remember, this brochure is going to represent your business and your business doesn’t use templates.

4. Easy to Understand

Keep the writing to a minimum and stick to one focal point. Before you add any copy to your brochure, ask yourself “does this relate to my focal point?”

5. Color

This relates back to visual impact. Think about it, three Brochures are sitting on a coffee table – one is in four-color, another is in black & white and one has been printed in two-color. Which one are you going to pick up? Color is critical when it comes to Brochure Printing. It’s also where you’re most likely going to notice the difference between low-quality printing and high-quality printing.