We’ve discussed how to design postcards to create an impact on your potential customers. But once you’ve done that, what’s the next step? That answer is the subject of my latest article on Duct Tape Marketing covering how to conduct an effective postcard marketing campaign.

I think the most important point of the article is that the campaign is so much more than randomly mailing out postcards. You need to have not only well designed postcards, but you need to be ready to deal with what happens when the customers get those postcards. For example, if your postcards are designed to send your client to your company website, that site had better be a professional representation of your company and be set up to convey the message that you wish your potential customers to see.

I also think its important for a company to realize that the campaign doesn’t end when the postcards are mailed. You need to continue to work on your postcards, your website and your company to make sure that you can continue to handle all the potential new customers who may be getting your postcards. In short, a campaign doesn’t really end when the cards go out. Even after the postcards go out, you need to keep working.