Customized Window Clings: Tips on How to Make Window Clings Stand Out

by Rafael on 08/14/2012

by Rafael  |  August 14, 2012  |  Print Tips

Ever tried using window clings to promote your business? Window clings will grab customer attention and drive business into your store. If you haven’t used window clings before, it’s about time you considered doing just that. But before you do, make sure you know a thing or two about window clings. Below are a few tips you might want to remember when making your own window clings.

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Hire a Professional if Needed

Let’s be honest: if you don’t have what it takes to design window clings, then don’t. Hire a pro. Hiring outside help doesn’t mean you can’t be part of the creative process. In fact, you need to feed your designer as much info as you can and have him come up with something that best represents your vision. If money’s a bit tight, ask friends and family for help. Maybe one of them can help you make a design.

Remember, your goal here is to attract as much attention as possible. Amateurish designs have no place on your store windows.

However, if you have a basic grasp of how graphic design works then have a crack at it. There are some sites that offer free use of their design tools. You should definitely check those out especially if you don’t have any design software installed in your computer right now.

Think About the Factors That Might Affect Your Ad

If you’re thinking about using your window clings outdoors, you really have to consider where you’re going to place them. For starters, glare can really dampen your window cling’s chances of sending its message across to your audience. Choose a spot that’s less prone to direct sunlight exposure.

Then, of course, you’d want to make sure that people can have an unobstructed view of your ad. Some advertisers fail to position their ads properly. That’s why customers often see only half the ad – which is not good for business.

Some businessmen who have more space to spare for window clings go overboard with the idea and plaster their windows from ceiling to floor. Now every situation is different but you might want to leave some room so passersby can peek into your store without trouble. Not only will they get to see what you have to offer inside, you help reduce security risk from having your store all boxed up.

These are just some of the factors that can severely compromise an ad’s effectiveness if not thought out thoroughly.


Search for the Right Colors to Use

Window clings are not posters by any means and should not be treated as such. Don’t get me wrong; the concepts behind creating a strong poster and window cling designs are quite similar. However, there are still some differences you’ll need to take note of. Choosing the right colors, for example, is so crucial in designing window clings. Colors need to be bolder. Remember: window clings need to compete with other outdoor elements. With passersby being stimulated by other ads as they walk by your store, you need your window clings to stand out. Using full colors, as opposed to lighter shades of colors, have a more chance of grabbing attention.

These are just a few tips on how you can make more effective window clings. If you’re looking to print your own window clings, why don’t you check out the window cling options we have to offer at UPrinting!

This post was written by

Rafael Rivera is an editor and writer for the UPrinting Blog. He is always on the hunt for the latest graphic design news and posts. He aims to inspire graphic designers to think outside the box to create better designs for their clients. Through the tips he gives out every week, Rafael also wishes to help business owners produce better marketing materials for their business. To get updates from the UPrinting Blog, follow us on Twitter and Facebook!

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