According to this article, the non-profit community is suffering from a loss in credibility due to the actions of certain less than honorable organizations in the last few years. According to the article:
According to the statistics we have, the confidence level in charitable organizations, especially since 2001, has fallen. Prior to 2001, 90 percent […]
There’s an interesting article about how non-profit organizations can optimize their e-mail subject lines to make sure their e-mails get read. The practical reality is that unless you’ve got a subject line that catches the readers attention, it is very possible your e-mail will be dismissed as spam. The premise of the article is that […]
I read an interesting post about an experience that a writer had with a friend’s business card. The point of the post was how the writer’s friend had produced what they thought was a elegant business card, but the end result was a drab and generic card.
As we’ve noted before, your business card is an […]
With the latest movie from Judd Apatow, Pineapple Express, coming out today, I thought it would be a good opportunity to look at how Mr. Apatow went from being a TV director to being a brand name. It really is a perfect example about intelligent brand promotion and expansion.
Apatow’s first major break was as a […]
There’s an interesting article by Guy Kawasaki about the concept of creating a larger market for your business by imagining one exists. Mr. Kawasaki’s theory states his theory as follows:
Maybe if entrepreneurs imagine that their market sector is larger than what it is, they’ll do better. This is an unscientific leap of reasoning, but entrepreneurship […]
We’ve talked previously about how door hangers can be a surprisingly effective advertising device. What I’d like to do with this article is get more into detail in how you can use door hangers to jump start your next advertising campaign.
But why should you be considering door hangers? First of all, they are a relatively […]