Marketing Ideas

Photography Business Card Ideas for the Freelance Photographer

You’re working a wedding and the bride’s cousin comes up to you and asks if you have a card. Do you? If not, or if your existing card is in serious need of an overhaul, keep reading for some critical photography business card design tips.

Date: 06/26/2009 | Under: Marketing Ideas | No Comments

Personal Business Card Ideas for the Social Media Era

The classic calling card has seen resurgence in the age of email, Twitter, Facebook and multiple phone numbers. Gone are the days when we can simply scrawl a number on a new contact’s hands or scribble our digits down on a napkin. Today, there are numerous ways to get in touch with someone, so many that personal business card design ideas are making a comeback.

Date: 06/24/2009 | Under: Marketing Ideas | 1 Comment

How to Use Online Printing Products to Improve Your Customer Relations

Sure, you can set up an order for some online printing products – a few sets of business cards, a stack of flyers – and then call it a day. But instead of always opting for the bare minimum, why not start thinking about how you can use your print products to improve your customer relations?

Date: 06/19/2009 | Under: Marketing Ideas | 1 Comment

Why Green is “In Fashion”

Everywhere you look you see more organic clothing lines and fashion designers that have gone green due to their strong belief in fighting global warming and a need for sustainable development. Fashion designers now design and create clothes made from organic materials to help in protecting the environment while following their passion for fashion.

Date: 06/01/2009 | Under: Marketing Ideas | 2 Comments

Postcards are for More than Mailing

Postcards are for more than mailing. In fact, I’d probably describe them as one of the most versatile and multi-talented printed materials out there. Sure, they’re just a plain old rectangle of cardstock, but it’s what you do with them that counts:

Date: 02/26/2009 | Under: Marketing Ideas | No Comments

Business Card Marketing – Your Brand

Your business cards are like a tiny piece of marketing material. Whether it’s for a company that employs 100-people or little, ol’ freelancing/job-hunting you, the cards have to reflect the brand.

Date: 02/20/2009 | Under: Marketing Ideas | No Comments

Printed Postcards: The Cheaper Custom Stationery

Printed postcards are normally the domain of marketers and advertisers. They’re used as takeaway flyers to promote an event or service, design tools or as direct mail marketing pieces. But that doesn’t mean they can only be used that way.

Date: 02/19/2009 | Under: Marketing Ideas | 1 Comment

Brochure Marketing – The Call to Action!

If you’re thinking about creating and printing a brochure for your business, your first question should be why? Basically, what do you want your customers or potential customers to do after they read your brochure? Do you want them to call you? Do you want them to buy something? Do you want them to visit your website

Date: 02/18/2009 | Under: Marketing Ideas | No Comments

Can’t Decide on a Postcard Direct Mail Design? Test

If you’re about to launch a direct mail postcard campaign, you may be hemming and hawing over the creative (the copy and design). One postcard design may really sell your promotion while another seems to be more effective at pushing your overall brand. So, how do you choose? Easy – test.

Date: 02/09/2009 | Under: Marketing Ideas | 1 Comment

Are Direct Mail Postcards Outdated?

In today’s online world, something as seemingly clunky as a postcard can seem outdated. They’re paper, they’re expensive or, worse, they’re old-fashioned. The thing is, they’re also one of the most effective selling tools for targeted marketing.

Date: 02/04/2009 | Under: Marketing Ideas | 3 Comments