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The Importance of Keeping It Simple in Marketing

by Rafael on 06/07/2012

by Rafael   |  June 7, 2012

I cannot stress enough how important it is to have simple marketing materials in terms of design and message. It’s been told to death, I know. However, marketers tend to forget so it begs repeating. […]

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Geek Pride Day Promotions – Simple Rules to Remember When Promoting

by Rafael on 05/24/2012

by Rafael   |  May 24, 2012

We now live in a world where you are either a geek or are trying to be one. In the age of information technology, geeks are kings. So to celebrate, May 25 has been dubbed […]

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How to Promote Your Business on StumbleUpon

by Rafael on 05/22/2012

by Rafael   |  May 22, 2012

FIRST POSTED: Oct 28, 2008 CONTENT UPDATED: May 22, 2012 Using StumbleUpon (SU) to promote a business site (or a specific page within) helps increase traffic and sales. StumbleUpon’s unique and user-centric platform makes it […]

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Using Postcards for Marketing

by Rafael on 05/18/2012

by Rafael   |  May 18, 2012

It’s funny how marketers seem to forget that we have a postal service we could use to promote products and services. I understand that we have gone digital and that most forms of advertising and […]

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Mother’s Day Promotion – Tips on How to Do It Right

by Rafael on 05/10/2012

by Rafael   |  May 10, 2012

Businesses will want to make the most out of this year’s Mother’s Day celebration. Restaurants will be packed, flowers will be delivered, greeting cards will be mailed, and stores will be filled with shoppers looking […]

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Tips on Making a Persuasive Flyer Copy

by Rafael on 04/26/2012

by Rafael   |  April 26, 2012

There’s no reason why a designer shouldn’t learn how to make effective flyer ad copies. Even though writing copies are, oftentimes, out of a designer’s scope of responsibilities, you’d soon realize that adding this to […]