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A Year of Advertising in One Simple Product

by admin on 11/09/2007

by admin   |  November 9, 2007

One of the limitations that many forms of printed advertising face is that they have a set time limit of usefulness to the customer. For example, a mailed advertisement of a special lasting one week […]

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Building an Effective Brand through Printed Advertising

by admin on 10/01/2007

by admin   |  October 1, 2007

A company can establish itself in the marketplace by creating an effective and memorable brand name. By establishing a brand, a company can insure that its name or image comes to consumer’s mind when they […]

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Optimize Your Campaign

by admin on 09/24/2007

by admin   |  September 24, 2007

Make your next mailing work even harder. Here’s a simple step-by-step guide for successful postcard campaigns. Step 1. Define a Winning Strategy. Preplanning is essential. Define you campaigns objectives and how you will measure its […]