We’ve previously discussed ways to get the most out of your brand name. An effective brand name should be serve as an advertisement and create a positive first impression for your company. It should be […]
As I’ve discussed before, the primary role any sales person or service provider should be looking to fill is that of problems solver. An article in yesterday’s USA Today provided a great example of this. […]
There’s an interesting pair of articles over on the Duct Tape Marketing blog. The author, John Jantsch published two articles, each with the title “Those Idiots in [BLANK] Just Don’t Get It”, one where the […]
I don’t care to belong to a club that accepts people like me as members.- Groucho Marx. The famous Groucho Marx quote underlines a basic concept in marketing, the concept of exclusivity. From a marketing […]
I’ve talked in a previous post about how we have been wired towards consumerism from childhood. But this may be going a little too far: Yes, the middle machine is offering fake lower back tattoos.
My latest marketing article over on Duct Tape Marketing has some suggestions on how to market a new professional business. Although the article focuses primarily on professional businesses like law or medicine, the suggestions are […]