The Happiest Brand on Earth….

by admin on 04/08/2008

by admin   |  April 8, 2008

I had the chance to go to Disneyland this weekend with a six year old girl in the group. In doing in so, I got the opportunity to see one of the most brilliant and […]

It’s a Bird! It’s a Plane! It’s….. A Branding Exercise???

by admin on 04/04/2008

by admin   |  April 4, 2008

Faster than a speeding bullet! More powerful than a locomotive! Able to leap tall buildings at a single bound! (“Look! Up in the sky!” “It’s a bird!” “It’s a plane!” “It’s Superman!”)… Yes, it’s Superman […]

This Blog Post is Called “Blog Post”

by admin on 04/02/2008

by admin   |  April 2, 2008

We’ve previously discussed ways to get the most out of your brand name. An effective brand name should be serve as an advertisement and create a positive first impression for your company. It should be […]

Problem Solving Revisted

by admin on 03/27/2008

by admin   |  March 27, 2008

As I’ve discussed before, the primary role any sales person or service provider should be looking to fill is that of problems solver. An article in yesterday’s USA Today provided a great example of this. […]

Sales and Marketing – Enemies or Allies?

by admin on 03/27/2008

by admin   |  March 27, 2008

There’s an interesting pair of articles over on the Duct Tape Marketing blog. The author, John Jantsch published two articles, each with the title “Those Idiots in [BLANK] Just Don’t Get It”, one where the […]

Tattoos for Tots????

by admin on 03/27/2008

by admin   |  March 27, 2008

I’ve talked in a previous post about how we have been wired towards consumerism from childhood.   But this may be going a little too far: Yes, the middle machine is offering fake lower back tattoos.