Archive

Post image for This Blog Post is Called “Blog Post”

This Blog Post is Called “Blog Post”

by admin on 04/02/2008

by admin   |  April 2, 2008

We’ve previously discussed ways to get the most out of your brand name. An effective brand name should be serve as an advertisement and create a positive first impression for your company. It should be […]

Post image for Problem Solving Revisted

Problem Solving Revisted

by admin on 03/27/2008

by admin   |  March 27, 2008

As I’ve discussed before, the primary role any sales person or service provider should be looking to fill is that of problems solver. An article in yesterday’s USA Today provided a great example of this. […]

Post image for Sales and Marketing – Enemies or Allies?

Sales and Marketing – Enemies or Allies?

by admin on 03/27/2008

by admin   |  March 27, 2008

There’s an interesting pair of articles over on the Duct Tape Marketing blog. The author, John Jantsch published two articles, each with the title “Those Idiots in [BLANK] Just Don’t Get It”, one where the […]

Post image for Is Your Brand Exclusive?

Is Your Brand Exclusive?

by admin on 03/27/2008

by admin   |  March 27, 2008

I don’t care to belong to a club that accepts people like me as members.- Groucho Marx. The famous Groucho Marx quote underlines a basic concept in marketing, the concept of exclusivity. From a marketing […]

Post image for Tattoos for Tots????

Tattoos for Tots????

by admin on 03/27/2008

by admin   |  March 27, 2008

I’ve talked in a previous post about how we have been wired towards consumerism from childhood.   But this may be going a little too far: Yes, the middle machine is offering fake lower back tattoos. 

Post image for Hints on Marketing a New Business

Hints on Marketing a New Business

by admin on 03/25/2008

by admin   |  March 25, 2008

My latest marketing article over on Duct Tape Marketing has some suggestions on how to market a new professional business. Although the article focuses primarily on professional businesses like law or medicine, the suggestions are […]