Author Archive
Heroes and The Art of Free Stuff Revisited
The producers of the hit NBC television program Heroes had a problem. The combination of a disappointing finale to season one and a disappointing and truncated second season had left the still well rated show with a decided lack of momentum leading into their upcoming season 3 debut.
3 Great Ways to Use Brochures to Boost Your Business
Brochures are a versatile advertising medium which you can use in a number of ways to spread your message. Brochures are unique among the most common printed advertising formats in that they combine the portability of postcards and business cards with the ability to convey larger portions of information that you find in devices like newsletters and catalogs.
Does Success Mean It’s Time to Stop Working Hard?
That’s the central question of this marketing article from the Harvard Business Publishing Blog. Once you’ve reached the top, should you focus on keeping your position or keep working on improving and trying new things? The article believes that you should always be innovating, using your existing resources to make yourself even more successful. I would argue that that is the case, that you should always try to keep looking to improve. But at the same time, there are dangers in that line of thinking as well.
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Printed Advertising that Your Customers Will Want to Keep
There’s an interesting article in the England’s Guardian newspaper about the appeal of postcards. According to the article, postcards remain a viable medium for the exchange of information because of their tangible nature, as documents that people would like to keep, as opposed to the inherently disposable nature of e-mails. In other words, people want something solid enough to keep. Read More
This concept of creating something that people will want to keep can be turned to printed advertising as well. Instead of just creating random advertising that will be looked at and then discarded, these printed materials, are advertising that your customers will want to keep and keep using:
How to Act Like a Big Company
Just posted a new article over at Duct Tape Marketing about improving the branding of your company by acting like big company, even when you are not.
4 Unique Ways You Can Use Postcards for Advertising
Postcards are among of the most commonly used printed advertising devices due to the combination of their sturdy construction and their ability to be carried and stored easily. Postcards can be a valuable resource for advertisers and can be used in a variety of ways. Here’s a few suggestions about different types of advertising you can do with postcards: