Are Direct Mail Postcards Outdated?
February 4, 2009
In today’s online world, something as seemingly clunky as a postcard can seem outdated. They’re paper, they’re expensive or, worse, they’re old-fashioned. The thing is, they’re also one of the most effective selling tools for targeted marketing.
Higher Returns with Direct Mail Postcards
According to the USPS (admittedly a slightly biased source), you get $10 back in sales for every $1 you spend on printing and mailing Direct Mail Postcards or other direct mail campaigns. There’s a reason why you get so much advertising in your mailbox, because it works.
Targeted Focus
Printing postcards and mailing them within your local area lets you really focus on a target audience. You can direct your campaign to exactly the person that you want to reach and gain access right to their home. Instead of posting a website (which you should still do) and waiting for your audience to find you, you’ve gone out and found them.
You Can Tie Postcards to a Web Campaign
Printed postcards can be a complimentary advertising medium for a website or online campaign. In fact, 44% of U.S. companies use direct mail to drive web traffic. Why? Because if you’re a local business, you want to advertise your website to your local area.
Postcards are Tangible
Customers can hold a postcard in their hand, they can keep it, they can even stick it on the fridge to look at it later. The tangible aspect of a printed postcard is hard to beat, particularly in our digital world.
So, to answer the question – no, Postcard Printing for direct mail isn’t outdated. In fact, it could be one of the smartest marketing decisions you make this year.
Gino Orlandi - Who's written 95 posts on the UPrinting.com Blog.
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February 11, 2009
For my business of SEO and boosting ranks it is important that I promote my business. There are too many SEO’s that I have to compete with. Your ideas will give me another venue I really hadn’t thought about.
March 2, 2009
I think that using direct mail postcards seems like a great way to drive website traffic, especially when your business operates primarily on local customers.
May 15, 2009
Direct mail post cards have become a popular means of marketing to potential customers. To be effective, a statement about the benefits of your service is the type of heading that works best on direct mail post cards.
However, for the effective use of direct mail postcards, you should keep in mind the following steps.
• The most important element of your direct mail postcard is your heading. This is what will grab people’s attention so it has to be good. You should make sure that your headline and text are benefits focused. With a direct mail post card you have two seconds to capture the reader’s attention.
• Second, it is important to provide only relevant information on your customers, not more and not less. Excess of information may deter customers and less information may not grab a customer’s attention. Remind your customers about specials or it’s time for their next service.
• Always make sure when you collect the information in your database, you differentiate between people who have placed an order in the past and people who have not.