Is there a connection between branding your business and dating?  That’s the subject of this article which looks at how people project a personal brand, for lack of a better term, in their dating relationships.  The theory is that there are similaritues between the way you brand yourself as a potential romantic partner and the way you brand a business.    Consider the following quote:

Joe Tracy: In the online dating arena, people who don’t brand themselves properly begin to look like everyone else. Their profile looks like everyone else, they don’t appear to know what they want, and they don’t appear confident. When you hear someone say, “all profiles read the same” when it comes to online dating, they are talking about people who don’t brand themselves. If you brand yourself properly then your profile will be unique, creative, confident, positive, and people will see that from the start. You are a unique person and you will do what it takes to present that uniqueness in a creative and positive manner.

Is this any different than the goals of personal branding?  Isn’t the goal of creating your own personal brand to make you stand out as a unique individual?     Striving to be unique is a central tenet of both dating and business.  In both instances, you are attempting to present yourself in a manner which entices the individual on the other side of the conversation to enter into an ongoing relationship.  Whether its a second date or a second purchase, your goal is to get them to want to keep going after the first meeting.