Last updated on August 15th, 2023 at 12:52 am

Choosing an effective name for your business is perhaps one of the most crucial steps in starting a new business. You should probably do this before you order that business card. Just like how important a name as part of one’s identity, the name of your business is an important element of your whole branding. We’ve listed four questions for you to answer when choosing the perfect name for your business.

1. Is it easy to remember?

For a new business, it is important to create a name that can be easily recalled by your customers. An easy to remember name is advantageous since it allows more chances for your brand to be talked about. The easier it is for your name to be pronounced, the better it can be spread through word-of-mouth. Similarly, the fewer the number of words for the brand, the easier it is to be remembered.

2. Is it unique?

More often than not, unique names work for a business. Why? Choosing a brand name that shares other more meanings than your business also divides the knowledge of your audience about your brand. However, according to Brand Name Research, brand names could also be familiar sounding so that much of the information to which the name relates is already stored in the mind.

The World’s Most Valuable Brands are either easy to remember, unique or familiar. You’d better invest on a good name for your business since it is the first thing that your customers will know about your business and therefore creates an impression.

Apple tops the World’s Most Valuable Brands by Forbes.

3. Does it suit your brand?

In choosing a name for your business, a good one, aside from being simple and unique should also align with your whole branding strategy. As an important representation of your brand, your name, along with your brand logo should contribute to your whole image building. It can also be used to reflect the strength of your business or give a hint on what kind of services/products it actually provides.

4. Does it work well with your logo?

Your logo and your name works hand in hand in making your business known to your customers. Your logo is assigned to work on how your brand will appear to your customers visually, while your name is assigned to work on how good it sounds to your customers and how can it easily be communicated by them. If you want to have a strong branding for your business, make sure that people can identify the logo with the brand name.

McDonald’s

General Electric

5. Understand your brand.

Before you can actually start thinking of possible names for your brand, you should first understand your brand and how you would want your potential customers to perceive it. Set your goals – it is important to have a clear plan in mind on how you see your business in the long run. Having a detailed plan about your business makes the difficult parts of executing them, such as choosing the right name, easier than you think. This sets the path that you want to take in achieving success for your business.

If you are still having a hard time deciding on the perfect name for your business, you can check these highest-grossing characters of all time for a boost of inspiration. Or you can always have other creative minds help you. Asking others for suggestions may be a good start for a healthy discussion. Or you could go for a walk and you might bump onto what you are looking for along the road.

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