Archive for June, 2008
Handouts You Can Use to Generate Business
With the growth of online marketing and the continued strength of mailing campaigns as an adverting tool, it is easy to forget to plan for face to face marketing opportunities. In other words, people sometimes neglect planning what tools to use to get their message to customers when they meet them on a one on one basis.
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What We Can Learn From the Hard Rock Hotel about Branding
I had the opportunity to spend a weekend at the Hard Rock Hotel in Las Vegas recently. Aside from being a fantastic vacation destination, the Hard Rock can also offer us a number of lessons on the effects of strong branding.
1. The Hard Rock Brand
First of all, consider the hotel’s image. When it was built in 1995, the Hard Rock was the first hotel to really break from the upscale, high roller image of top level hotels like Caesar’s Palace and family friendly attraction hotels like the MGM Grand. It was a smallish hotel located off of the Las Vegas Strip and it was designed to cater to a younger, hipper audience that its stodgier counterparts. The entire decor is based on rock and roll, with memorabilia on display all over the hotel. Loud music plays all over the casino. Simply put, when Vegas was turning towards families, the Hard Rock was focusing on keeping the party going.
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Newsletters as a Sales and Business Tool
Though they may not be the first thing you think of when planning your latest marketing campaign, newsletters can be a valuable tool in promoting your product. Unlike the average single postcard or brochure, a newsletter allows you to give your customer a large amount of information about your company or product instead of just being limited to a single sales pitch.
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It’s Better to Be Different Than to Be the Same as Everyone Else
There’s an interesting article about branding and the need to be original on Entrepreneur.com right now. The author’s essential concept is that too many marketers duplicate the same things that everyone else is doing, a style of marketing which the author calls “Me too” marketing. In other words, if your primary selling point is that you offer the same things as a market leader or as your competitors, why should a potential customer go with your service as opposed to that leader.
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When is the “Right” Business Decision not Right?
Though it would seem to be contrary to every logical business impulse, there are times where making the “right” business decision is the wrong thing to do. Specifically, it is always wrong to make the “right” decision, if that decision will anger your customers needlessly. As we’ve discussed previously, you never want to make a decision which will anger your customers or cast your company in a less than flattering light, simply because it is something you have the right to do.
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Three Great Printed Marketing Materials You May Not Have Thought About
Everyone knows about posters and postcards and business cards and brochures as marketing materials. Those are the basic building blocks of most advertising campaigns. But there are some extremely powerful, yet under the radar, printed marketing materials available at Uprinting.com which you should be considering to add that extra “oomph” to your next campaign.
- Door Hangers: When most of us think of door hangers, we think of those “Do Not Disturb” hangers at hotels. But what most people don’t know is just how powerful a marketing tool door hangers can be.
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