Archive for June, 2008
Go Big with Banners and Posters
We talked recently about the utility of having portable printed materials like business cards and postcards which can be easily handed out to customers. This sort of individual interaction can be very effective in creating a personal connection with customers on a one on one basis. But it is not the only way to reach them.
Larger printed materials like large format posters, canvas prints and vinyl banners offer the ability to reach a large number of customers with the use of only one printed item.
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Is This the Next Branding Frontier?
According to the New York Times, ICANN, the international entity responsible for policing the internet, has approved a measure which would allow for personalized network addresses. What this means, essentially, is that for a price, companies will no longer be limited to the 22 standard addresses like .com and .org, but will be able to create their own address extensions. The process will likely be an expensive one, as the article notes that if multiple claimants want the same extension (the article mentions the potential multiple claimants on .sport and .nyc), the issue will be settled via an auction.
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Looking at Basic Advertising Concepts
I just posted a new article over at Duct Tape Marketing on basic advertising concepts which can be used by professional service companies to jump start an advertising campaign. The five Concepts in the article are:
1. Trustworthiness
2. Convenience
3. Uniqueness
4. Exclusivity
5. Previous Successes
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7 Rules for Writing Successful Postcards
Creating the perfect design for your postcards is only half the battle in regards to having a successful mailing campaign. No matter how good your design is, if your copy turns off the reader, you’ll never get the success you’re looking for from your postcard mailings. Here are seven simple rules for you to follow which will help you write more effective postcards:
1. Less is More. No one wants to read through a huge block of type on a postcard mailing. The key is to get your point across using as few words as possible.
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Introducing U-Page
The parent site for this blog, UPrinting.com, is currently launching its latest online printing innovation, U-Page. U-Page is designed to free customers from the constraints of standard offset printing sizes. With U-Page, customers can print custom projects on any of U-Printing’s house paper stocks and in any size from 2″x2″ to 28″x40″, with turnaround options as fast as 1-business day and the same low prices they can expect from UPrinting.com.
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Patriotic Posters
With U-Printing gearing up for a poster discount during the month of July and with the 4th of July holiday just around the corner, we thought it would be a great time to look at some interesting and unique patriotic military recruitment and fund raising posters. The armed forces have always used the concept of patriotism to entice potential recruits to join and to elicit donations. Here are three examples of military posters which touch on the concepts.
I. Uncle Sam and the Kids
We’ve already looked at James Montgomery Flagg’s most famous Uncle Sam poster previously, but Flagg actually created several posters using his iconic representation of the character, including this one:
