Printing Blog

How Uniform Printed Materials Are Your Company’s Uniform

If most people see a blue baseball cap with a white NY on it or a silver football helmet with a blue star, they will be able to associate them with the New York Yankees and Dallas Cowboys respectively.  That is because those franchises have spent the time to associate those symbols with themselves by years of use and promotion.   The same theory applies to other businesses.   You can associate particular color schemes, logos and designs with your company by systematically presenting them in conjunction with your company and its products.

Read More

Is “Mac” Ready to Join the Corporate World?

We’ve all seen the Mac v. PC commercials with their representation of Mac as a hip young man as opposed to the stodgy PC.  However, as this Business Week article points out, “Mac” may be abandoning its too hip for the corporate world stance and “joining the corporate rat race.“    The reason for this change is the fact that Apple has become so omnipresent with its IPod and IPhone franchises that it is natural that employees will now want to bring their Apple loyalty to the workplace.

Read More

Using ALL of Your Business Card to Sell Your Company

Previously, we’ve discussed the way that your business cards can become part of your corporate branding. In that article, we discussed how much of an asset the business card is in establishing your personal or corporate brand and how many people do not put the effort to get the full use out of the business card as a form of advertising. Today, the Wall Street Journal agreed with that argument.

Read More

Are These People Serious?

According to this article, the American Beverage Institute took out a full page advertisement in USA Today to oppose the concept of putting an interlock device in every single vehicle in America.  The American Beverage Institute is a restaurant trade association which according to it’s website is:

“dedicated to protecting the on-premise dining experience — which often includes the responsible consumption of adult beverages. We are the only organization in the nation that unites the wine, beer, and spirits producers with distributors and on-premise retailers in this important mission.“

In other words, it’s mission is to protect the important right of people to drink in their restaurants and then drive home.

Read More

Exclusivity Revisited

There’s an interesting article on Marketing Profs Daily Fix about the concept of exclusivity. As we’ve discussed previously, exclusivity is a great way to create brand loyalty by creating the idea that the users of your product are an exclusive group.  There is another type of exclusivity that can be a great sales tool, exclusive access.   As the Marketing Profs article describes the phenomenon as follows:

Recently, though, I heard about Brightkite. And you know what? Somebody that’s already a member has to invite you in. You can’t just go and sign up. So, automatically, I want in. My interest is piqued. I have to work a little to get in. And if I work a little, I value the reward more.

That is the concept of exclusivity in a nutshell.

Read More

Your Business Card as Part of Your Personal Brand

As a leader in online printing, the host of this blog, The U-Pritning Network, offers high quality business cards for purchase.   The business card is sometimes overlooked as part of the creation of a personal or corporate brand.   Although in many cases it is the first impression that you can make as to your company, more often than not, companies go for a generic card, in lieu of creating a business card which says something unique about the company.    Here are some tips to help you create a business card that enhances your company or personal brand:

Read More