As we’ve discussed previously, brand naming is an essential element in your overall brand image. The right brand name can be a huge asset to your company and a bad brand name choice can be disastrous. With that in mind, it seems like a good time to revisit the subject by looking […]
Monthly Archives: May 2008
Unique Ways to Use a Business Card
May 28, 2008 – 9:38 am
As we discussed previously, one way to get the most out of your business card is to remember that the business card is two sided. The back side of your business card can be invaluable as a sales and marketing tool. However, the back of the card area can also be used directly to aid […]
How to Use Information Brochures as a Sales Tool
May 15, 2008 – 12:24 pm
When most of us think of printed marketing brochures, we think of basic advertisements. Ads that trumpet a company’s successes, latest offers and/or important new employees or services. These ads can have various degrees of success and will appeal to many potential customers who are looking to find a product or service without having to […]
The Basics of Mailing For Direct Mail Campaigns
May 8, 2008 – 5:45 pm
Once you’ve designed the studied and determined your primary market, created the perfect postcard mailing campaign, compiled your mailing list and created the ideal postcard design, you still have one hurdle left: Getting your postcard out to your potential customers. Although everyone of us has experience in actually mailing a letter, when it […]
Luxury Items and The Problems of Consumer Preconceptions
May 8, 2008 – 4:37 pm
As we’ve discussed before, a brand can become successful by positioning itself as exclusive. Since it has been shown that people will invariably consider a more expensive brand as being a better product, companies create exclusive brands at higher prices to cater to those who are willing to pay for an “exclusive” experience. […]
How Do You Sell What People Don’t Like Buying?
May 8, 2008 – 2:36 pm
Not every product is an easy sell. Sure, there are things that everyone likes and enjoys buying, like chocolate for example, which don’t require much embellishment to sell. But there are certain items and products which require a bit more effort and creativity. That’s the point of an article on 5 Blogs Before Lunch that […]