As I’ve discussed before, the primary role any sales person or service provider should be looking to fill is that of problems solver. An article in yesterday’s USA Today provided a great example of this. Devon Bank, a bank in Chicago, IL, took an extra step to help a customer and has profited […]
Monthly Archives: March 2008
Sales and Marketing - Enemies or Allies?
March 27, 2008 – 4:19 pm
There’s an interesting pair of articles over on the Duct Tape Marketing blog. The author, John Jantsch published two articles, each with the title “Those Idiots in [BLANK] Just Don’t Get It”, one where the [BLANK] is sales and one where its marketing. The interesting thing is that the two articles are identical […]
Is Your Brand Exclusive?
March 27, 2008 – 3:23 pm
I don’t care to belong to a club that accepts people like me as members.- Groucho Marx.
The famous Groucho Marx quote underlines a basic concept in marketing, the concept of exclusivity. From a marketing perspective, the goal of exclusivity as a marketing tool is to create the inverse of what Groucho says, make a club […]
Tattoos for Tots????
March 27, 2008 – 12:36 pm
I’ve talked in a previous post about how we have been wired towards consumerism from childhood. But this may be going a little too far:
Yes, the middle machine is offering fake lower back tattoos.
Designing Postcards that Make an Impact
March 27, 2008 – 11:29 am
The reality of postcard advertising is that you have about a second to get the potential customer’s attention. In that second, you need to hook the customer in a way that will get him or her to read your entire postcard and the information that you are trying to get across.
To do that, you need […]
U-Printing to Launch U-Community to Help Non-Profit Organizations
March 25, 2008 – 6:09 pm
U-Printing, the parent company for this blog is proud to announce that it is launching its U-Community Sponsorship Program. U-Printing will be first online printer to launch a program like this to help smaller non-profit organizations who have less in the way of resources than some of their larger peers.
U-Community offers a variety of membership […]