Archive for February, 2008
Branding v. Reality: How the Insurance Business Overcomes its Stigma
I just wrote an article for the Mesriani Law Group’s Blog about the the way that insurance companies operate in regards to dealing with automobile accidents. What most people are not aware of is the fact that insurance companies are not designed to insure you in the event of a loss. They are set up to avoid paying their insureds for losses. This is something that most people do not find out until it is too late.
The pertinent question here is: why don’t people know any better? The answer is in the manner that insurance companies advertise and brand themselves.
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What is Your Brand’s Personality?
Does your business have its own unique personality? As we’ve noted previously, the reason for establishing a brand for a business is to create an image in the mind of a potential consumer when they think of the business. The goal is to have your brand elicit a positive response in the mind of potential consumers. The way to do this is by creating a marketing image and then following that image by interacting on a personal basis with your potential customers in a manner which is consistent with that image.
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The Hands Down Stupidest Advertisement Ever
As noted over on AdRants, this advertisement has got to be the absolutely dumbest advertising idea that anyone has ever come up with. The advertisement consists of a picture of a cockroach on the inside of a pizza box, so that when you pick up the particular piece of pizza that is over the picture, it looks like you have a cockroach in the box.
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Happy Valentine’s Day
As pointed out here, even the Universe has it’s own Valentine’s Day themed advertsing:
What Google thinks Google Means
In my previous post, I made the following comment about Google:
Look at Google for example. Google is a nonsense word, a misspelling of a mathematical term for the number 1, followed by 100 zeroes. Though one could argue that there is a logic to relating a mathematic search engine to a math term, the word as spelled means nothing.
Apparently, I was both wrong and right with that comment.
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The Psychology of Pricing and Name Branding
Does a more expensive food or drink product taste better just because it’s more expensive? According to the study in this article in the New York Times, the fact that our minds subconsciously associate expense with quality can affect how we react to food.
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