There’s an article by Mack Collier over at The Viral Garden covering the power of giving free information away as an incentive to entice potential customers into future purchases. As I discussed here, giving away free items or services is a great way to interest potential customers into doing business with you.
Monthly Archives: February 2008
The Power of Mail Order: Then and Now
February 28, 2008 – 11:45 am
With U-Printing’ special focus on Catalogs this month, we felt it would be a good time to look at the history of mail order catalogs as a way of showing what a well designed and well constructed catalog can do for your business.
The concept of mail order is believed to have been started by Benjamin […]
Ideas You Can Build An Advertising Campaign Around
February 26, 2008 – 6:03 pm
My latest piece over at Duct Tape Marketing covers some 5 basic ideas or themes that you can base an advertising campaign around. These are basic concepts that any business can adopt for use in their campaign. These broad concepts can serve as a springboard to planning out an effective campaign as you shape them to fit […]
While the Starbucks is Away….
February 26, 2008 – 3:12 pm
As noted in this post by Andy Semovitz, Starbucks is engaging in a novel advertising stunt. According to the Guardian, almost every Starbucks location will close for 3 hours today to learn how to make better coffee. The party line reason for this from Howard Schultz, the CEO of Starbucks, quoted in the Guardian is so […]
We v. I: Demorcratic Primary Branding Revisited
February 26, 2008 – 12:05 pm
As I’ve discussed previously, the Democratic presidential primaries have represented a classic exercise in personal branding. The two primary candidates, Hillary Clinton and Barack Obama have created their own brands of experience and change respectively. As the campaign reaches its end, it has become obvious that Obama’s representation of himself as a brand of change is the more powerful […]
The Art of the Free Offer in Printed Advertisements
February 22, 2008 – 11:19 am
I just posted a new article over at Duct Tape Marketing about the use of free offers in printed advertisements. Remember that the goal of a printed advertisement is to get the recipient to do something that benefits you. Whether it is contacting you or using your website, you are asking them to do something for […]