Archive for January, 2008
Looking for a Winning Brand
There’s an interesting article on Shotgun Marketing Blog relating the drastic changes made by the Miami Dolphins football team after their losing season to consumer branding. The article takes the approach that the management of a football team is a branding exercise and that since the team had such a bad season it had made itself a “losing” brand.
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Overcoming the Legal Stereotype with Credible Advertising
We’ve all heard the lawyer jokes. We’ve seen the commercials with a badly dressed lawyer screaming into the TV about how much he can get for us. We’ve seen the blatantly manipulative ads filled with sappy music played over images of injured clients with a lawyer coming out at the end and pretending to care.
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10% Off All Posters
U-Printing is announcing that it will be offering a special 10% discount on all poster orders from now until February 15, 2008.
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