Archive for January, 2008
Customers Talk to Who They Like
Do customers take into account whether they “like” a brand or service in determining whether they utilize the service? According to this article they do. According to the author, Valeria Maltoni of Conversation Agent, people are more likely to interact with your brand with a stronger positive reputation and will be more forgiving of such a company in the event that there is a dispute or problem.
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Finding a Demand from Among the Undemanding
There are times where you can find great marketing ideas from places outside the box and from your day to day life. One example is described in this blog entry. The article talks about how a company executive kept getting responses from friends like “anything” or “whatever” in response to questions asking what they wanted to drink. This inspired him to market drinks in cans with the brand names Anything and Whatever. The hook is, like Bernie Bott’s Any Flavor Beans in the Harry Potter series, each can contains one of six possible flavors, so that the purchaser never knows which of the six he or she will be getting. According to the piece, the product has been very successful
This illustrates two points. One, being unconventional can yield exceptional results. People will react to something that is unique and unexpected, many times just because it is not like everything else. Secondly, new ideas can come from anywhere. While market research can yield information you can use, sometimes the best ideas come from everyday life.
Poster Marketing From Uncle Sam to James Bond
Poster advertising has existed for over 200 years. Advertisers have used large posters to display their wares and promote their products for a very long time. When used properly, a large poster image can serve to communicate things that the written word cannot effectively do.
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How NOT to Reward Customer Loyalty
It is axiomatic that one of the best ways to create brand loyalty and encourage future purchases from your customers is to reward loyal purchasers. The more loyal the customer, the more you should value them. Apparently, this isn’t the case for Ford Motor Company.
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We’re all going to be replaced by Cartoons?
According to this press release from the prominent information research company Gartner, Inc., the future of sales is that we’re all going to be doing our business through a series of animated avatars.
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Some Thoughts on Personal Branding
Small Business Branding has an article looking at the similarities between the way that an individual can brand themselves as an individual and the manner in which a corporation brands itself. In the view of the author, an individual seeking to establish his or her own personal brand needs to examine the exact same indicators and factors one needs to consider in branding a corporation.
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