The subject of my latest article over at Duct Tape Marketing is the difference between trying to sell a customer and trying to give the customer what he or she actually wants. By focusing on the customer first and selling second, you can create a much stronger bond with the customer. This bond engenders trust and […]
Monthly Archives: January 2008
BOOK REVIEW - Punching In - The Unauthorized Adventures of a Front-Line Employee
January 31, 2008 – 6:04 pm
I recently had the chance to chance to read the book Punching In by Alex Frankel. The premise is simple. The author went under cover and worked at a series of entry level or manager trainee jobs at several national corporations (including the Gap, UPS and Enterprise Rent-a-Car) and recorded his experiences at each.
Do Green M&M’s Really Do That?
January 31, 2008 – 5:28 pm
The myth has been around since the 1970’s, but the folks at the Mars Company are finally taking advantage of the myth about the supposed aphrodisiac-like nature of their Green M&M’s. According to this article at Drew’s Marketing Minute, Mars Company is releasing special pacakges containing nothing but Green M&Ms with the tagline “Green - […]
Personal Branding in the Presidential Primaries
January 29, 2008 – 12:26 pm
Are presidential candidates brands? According to this article, they are. The theory is that the public persona of each candidate represents a branding initiative. For example, Barack Obama is a brand based on change and Hillary Clinton is a brand based on experience. This is personal branding on the largest scale of all.
Could Your Angry Customer be Right?
January 24, 2008 – 11:20 am
There’s an interesting perspective on relating to an angry customer in this post on Seth Godin’s Blog. The point of the post is that sometimes, the best way to deal with an angry customer is to look at the problem from the customer’s perspective. Although you may believe that the customer is wrong, based on […]
5 Ways to Treat your Customers like a Person, Not an ATM with Feet
January 22, 2008 – 12:39 pm
I just posted a new article over at Duct Tape Marketing about the concept of dealing with your customers on a human level. In trying to grow your business and dealing with the day to day operations of the business, it is easy to forget to put in the extra time and effort to work with your customers […]