Monthly Archives: September 2007

Optimize Your Campaign

Make your next mailing work even harder. Here’s a simple step-by-step guide for successful postcard campaigns.
Step 1. Define a Winning Strategy.
Preplanning is essential. Define you campaigns objectives and how you will measure its success. Research your competitor’s products and/or services to

Postcard Design Rules

You have 1.5 seconds to get their attention. Choosing the right image is first step to an effective design.
Rule 1: Choosing the right image.
• Keep it simple. The image should be easy to comprehend. Avoid busy images that lack focus.