Back in the nineteenth century, Black Friday was associated with the 1869 U.S. financial crisis. Ironically, for the past two decades, it has consistently been one of the busiest shopping days of the year.
Occurring between the 23rd and 29th of November, the day after Thanksgiving, Black Friday can turn out to be a very profitable day for retailers. But of course, this will only be possible if they’re able to promote their products effectively. If you’re taking part in this event as a retailer, you should take some time to reevaluate your marketing strategy.
Though you should definitely make use of social media websites to attract customers, using old school marketing tools such as flyers can help give you the edge over competitors. Once all hell breaks loose during the morning of Black Friday, flyers can help remind people that your place exists among all the other stores packed with anxious customers. Since competing retailers will offer almost identical discounts, customers will just look to shop somewhere that they’re familiar with. Giving away high quality Black Friday flyers weeks from the actual sale will make your store a part of people’s shortlists. Handing out another batch of flyers right before the supermarket gates open increases the chances of them getting there.
Here are 15 excellent excellent Black Friday flyers with black design themes for your inspiration.